A01=Mary O'Hara-Devereaux
Author_Mary O'Hara-Devereaux
badlands
business
Category=KJ
coherent
companies
concise
embrace
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
experimentation
familiar
global
impacts
imperative
interpretation
large
map
nevertheless
organizational
pure
reads
set
social
technological
territory
valuable messages
Product details
- ISBN 9780787971380
- Weight: 549g
- Dimensions: 160 x 235mm
- Publication Date: 21 Sep 2004
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
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In this groundbreaking book, Mary O'Hara-Devereaux -- an internationally renowned business forecaster -- shows how organizations can hone their competitive edge during these uncertain times. Using the metaphor of traveling through the badlands of the American West, Navigating the Badlands offers the principles, tools, transformative strategies, and essential understanding executives and business leaders need if they are to weather the rugged, global business landscape of the future. Throughout the book O'Hara-Devereaux reveals how business leaders can seize the opportunity to create new value from successful alliances, reach global markets, and find top talent.
Mary OHara-Devereaux is the CEO of Global Foresight and an internationally recognized business forecaster and strategist. She is the coauthor of Globalwork from Jossey-Bass. She has consulted for numerous global players, including ChevronTexaco, Coca-Cola, Motorola, Procter & Gamble, CITIC Pacific, Ericsson, Skandia, and Cable and Wireless as well as government agencies in the United States and China. In addition she has been a senior faculty member at the University of California, University of Hawaii, Peking University, and the Institute for the Future.
