NBC
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20th century american culture
21st century american culture
american broadcasting
american cultural studies
Category=ATJ
Category=ATY
Category=JBCT
Category=KNTC
Category=NHT
cbs
commercial radio
cultural history
digital platforms
entertainment industry
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eq_business-finance-law
eq_history
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eq_nobargain
eq_non-fiction
eq_society-politics
fcc network inquiry
friends
historical
history
industry practice
international consolidation
media history
media studies
national broadcasting company
nbc
news documentary
retrospective
satire
star trek
technology
television
television history
television programming
united states of america
Product details
- ISBN 9780520250819
- Weight: 499g
- Dimensions: 152 x 229mm
- Publication Date: 01 Aug 2007
- Publisher: University of California Press
- Publication City/Country: US
- Product Form: Paperback
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Spanning eight decades from the beginnings of commercial radio to the current era of international consolidation and emerging digital platforms, this pioneering volume illuminates the entire course of American broadcasting by offering the first comprehensive history of a major network. Bringing together wide-ranging original articles by leading scholars and industry insiders, it offers a comprehensive view of the National Broadcasting Company (NBC) that brings into focus the development of this key American institution and the ways that it has intersected with, and influenced, the central events of our times. Programs, policy, industry practices and personnel, politics, audiences, marketing, and global influence all come into play. The story the book tells is not just about broadcasting but about a nation's attempt to construct itself as a culture - with all the underlying concerns, divisions, opportunities, and pleasures.
Based on unprecedented research in the extensive NBC archives, "NBC: America's Network" includes a timeline of NBC's and broadcasting's development, making it a valuable resource for students and scholars as well as for anyone interested the history of media in the United States.
Michele Hilmes is Professor of Media and Cultural Studies in the Department of Communication Arts and Director of the Wisconsin Center for Film and Theater Research at the University of Wisconsin-Madison. She is author of Only Connect: A Cultural History of Broadcasting in the United States and The Television History Book, among other books.
