A01=Gary Copeland
A01=Karen S. Johnson-Cartee
action
ads
appeals
Author_Gary Copeland
Author_Karen S. Johnson-Cartee
Campaign Guide
campaign strategy analysis
Category=JBCT
Category=JP
communication ethics law
comparative
Comparative Ads
Comparative Advertising
conservative
Coordinated Party Expenditures
Disparagement Humor
electoral behavior studies
empirical research negative campaigning
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Fair Campaign Practices
Fec Report
Federal Election Campaign Act
Generic Advertising
Independent Expenditures
Independent Political Action Committees
issue
Issue Appeals
Lowest Unit Rate
media effects research
national
National Committees
Negative Ads
Negative Advertising
Negative Political
Negative Political Ads
Negative Political Advertising
Negative Spots
persuasion techniques politics
Political Action Committees
Political Advertising
political communication theory
Political Party
Political Party Campaigning
race
senate
spots
Young Man
Product details
- ISBN 9780805808346
- Weight: 770g
- Dimensions: 152 x 229mm
- Publication Date: 01 Apr 1991
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?
Karen S. Johnson-Cartee, Gary Copeland
