A01=Mikael Holmqvist
Author_Mikael Holmqvist
Carl XVI Gustaf
Category=JBCT
Category=JBSA
Category=JHBL
Category=KJB
Consecration
Elites
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
forthcoming
Imagemaking
Leadership
Monarchies
Neoliberalism
Power
Royal touch
Sweden
Product details
- ISBN 9781526192820
- Dimensions: 138 x 216mm
- Publication Date: 28 Jul 2026
- Publisher: Manchester University Press
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
In this well-researched and thought-provoking book, sociologist Mikael Holmqvist, an expert on elites, business, and power, offers a convincing argument for why we need to take royals seriously. Through his many speeches, media interviews and public appearances the king consecrates such corporate ideals as entrepreneurship, individual responsibility, positive thinking, healthy lifestyle, productivity, and self-management, thus contributing to legitimizing neoliberalism in society at large. By awarding them prestigious royal medals, inviting them to lavish state dinners, and offering them exclusive networking with other elites, the king also promotes the standing and status of neoliberalism’s architects and leaders: the corporate and financial elites. This is an essential read for anyone who wants to understand the power of monarchies and royals in contemporary market society.
Mikael Holmqvist is Associate Professor of Sociology and Professor of Business Studies at Stockholm University.
