A01=Peter Laufer
A01=Sheila Swan
A23=Lili Lakich
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argon violet
art
art form
Author_Peter Laufer
Author_Sheila Swan
automatic-update
business practices
Category1=Non-Fiction
Category=AJC
Category=AJCR
Category=AJF
commercial advertising
commercial photography
COP=United States
Delivery_Delivery within 10-20 working days
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
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Great Basin
icon
iconic
krypton purple
Language_English
Las Vegas
Las Vegas Strip
neon
neon sign
neon signs
Nevada
PA=Available
Peter Laufer
photographer's
photographer’s
photography business
photogs
Price_€20 to €50
professional photographer
professional photography
professionals
PS=Active
Sheila Swan
softlaunch
Product details
- ISBN 9781510781160
- Weight: 932g
- Dimensions: 241 x 241mm
- Publication Date: 20 Jun 2024
- Publisher: Skyhorse Publishing
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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Nevada’s iconic art form comes to life.
Sheila Swan and Peter Laufer take readers on a journey, not only along the Las Vegas Strip, but down quiet, two-lane rural roads punctuated by neon signs—those glistening beacons that represent commerce in the vast Great Basin. The photographers’ stunning work captures the argon violets, krypton purples, helium golds, and xenon blues that glow amid the nighttime desert sky.
Readers will discover that neon is not just a medium for casino advertising. The colorful images of cowboys and cowgirls, animals, desert landscapes, and a myriad of other creative designs all illuminate Americana. The neon sign helps define Nevada and its businesses, from bars and casinos to the stores, restaurants, motels, and theaters that line the streets of the Silver State’s cities and towns, and those rural areas that are barely a blip on the map. With a compelling blend of striking full-color photographs and fascinating historical commentary, this book celebrates an art form that wholly embraces the state’s unique personality.
First published in 1994, this newly updated and expanded edition of Neon Nevada explores the resurgence of this art form during the last decade, which has resulted in an appreciation of Nevada neon that will never fade. This survey of neon casts the new edition as a defining source for neon scholars and attracts neon aficionados to what can only be defined as a medium as distinctive and interesting as Nevada itself.
Sheila Swan and Peter Laufer take readers on a journey, not only along the Las Vegas Strip, but down quiet, two-lane rural roads punctuated by neon signs—those glistening beacons that represent commerce in the vast Great Basin. The photographers’ stunning work captures the argon violets, krypton purples, helium golds, and xenon blues that glow amid the nighttime desert sky.
Readers will discover that neon is not just a medium for casino advertising. The colorful images of cowboys and cowgirls, animals, desert landscapes, and a myriad of other creative designs all illuminate Americana. The neon sign helps define Nevada and its businesses, from bars and casinos to the stores, restaurants, motels, and theaters that line the streets of the Silver State’s cities and towns, and those rural areas that are barely a blip on the map. With a compelling blend of striking full-color photographs and fascinating historical commentary, this book celebrates an art form that wholly embraces the state’s unique personality.
First published in 1994, this newly updated and expanded edition of Neon Nevada explores the resurgence of this art form during the last decade, which has resulted in an appreciation of Nevada neon that will never fade. This survey of neon casts the new edition as a defining source for neon scholars and attracts neon aficionados to what can only be defined as a medium as distinctive and interesting as Nevada itself.
Sheila Swan learned photography as an assistant in her father’s portrait studio. She joined the Nevada Craft Guild shortly after it was founded and began her study of Nevada’s relationship with neon.
Peter Laufer has authored or edited more than two dozen books, including two with Sheila Swan. He is a journalism professor at the University of Oregon. Laufer was founding editor of Nevada’s Gold Hill Daily News.
Peter Laufer has authored or edited more than two dozen books, including two with Sheila Swan. He is a journalism professor at the University of Oregon. Laufer was founding editor of Nevada’s Gold Hill Daily News.
