A01=David Jennings
Author_David Jennings
Category=JBCC1
crowdsourcing
digital music
eq_bestseller
eq_isMigrated=1
eq_nobargain
eq_non-fiction
eq_society-politics
fan base
fan economy
finding music online
finding new music
iPod
iTunes
Last.fm
MP3
MP3 player
music blogs
music discovery
music on the internet
music online
music subscription
MySpace
Napster
on-demand culture
playlists
portrable music player
social media and music
YouTube
Product details
- ISBN 9781857883985
- Weight: 406g
- Dimensions: 156 x 231mm
- Publication Date: 13 Sep 2007
- Publisher: John Murray Press
- Publication City/Country: GB
- Product Form: Paperback
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Today's consumers are turning the tables on traditional media. They cannot be herded towards some Next Big Thing but switch their attention in a heartbeat if they catch the buzz of something new and exciting. Fans forage for new discoveries, pursuing personal interests while leaving trails and clues for others to follow. Savants, Enthusiasts and Originators play influential roles in the fan economy recording their finds, expressing their opinions and leading communities of fellow fans. As a result, discovery is the big challenge in a wiki, Web 2.0 world where blog culture, social networks like MySpace and personalized recommender systems have changed the way we perceive, create and consume media. Net, Blogs and Rock 'n' Roll is the first book to dissect a new generation of discovery-oriented services such as Last.fm the social music revolution and is for anyone who spreads the word about entertainment and is interested in expanding audiences through the new channels of our always-connected culture. By explaining how discovery works in this groundbreaking book, David Jennings shows how creators can support discoveries by maximizing the ways buzz can develop. He introduces the three strands of digital discovery - Trying Out, Links, Community - explaining how the history, culture and technology of media are interwoven with the rise of personalization and mobile players. He profiles groups of consumers and their different approaches to discovery, and examines how media intermediaries filter cultural content and connect it to audiences. Anything goes in this new world of discovery which embodies a rock 'n' roll ethos that resists neat and clean orderliness. Consumers make discoveries from any and every source, all media can co-exist, but no one retains 'gatekeeper' status. Professionals are adjusting to a new role complementing bloggers and facilitating audience discoveries rather than controlling them. Net Blogs and Rock 'n' Roll reveals the role of consumers in the fan economy, the latest technologies and techniques at their disposal and shows intermediaries how to connect creators with communities of fans and consumers.
David Jennings runs his own media consultancy DJ Alchemi Ltd and is a Chartered Psychologist who consults on how people learn and collaborate online. He has also co-founded broadband and training technology start-ups and is a Life Fellow of the Royal Society of Arts . Alongside work for corporate clients in telecoms, software, education and arts sectors, he has written on digital media and the fan economy for the music business magazine Five Eight and The Spectator. He maintains several blogs and, as a music fan, has published in fanzines and on a dedicated wiki site. He lives in London.
