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Neuroscience and Entrepreneurship Research

Víctor Pérez Centeno
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A01=Victor Perez Centeno
Author_Victor Perez Centeno
behavioral neuroscience
Bold Signal
brain activity assessment
brain-driven entrepreneurship
Business Creation Process
Category=JMA
Category=JMM
Category=KJH
Category=PSAN
Drawbacks
EEG
entrepreneurial cognition
Entrepreneurial Decision Making
entrepreneurial enhancement
Entrepreneurial Intentions
entrepreneurial learning
entrepreneurial neuroscience
Entrepreneurial Performance
entrepreneurship
Entrepreneurship Education
Entrepreneurship Research
Entrepreneurship Researchers
Entrepreneurship Scholars
entrepreneurship trends
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_science
eq_society-politics
ERP Technique
Event Related Potentials
experimental entrepreneurship
Fourth Era
Functional Magnetic Resonance Imaging
Hold
Incidental Findings
innovation psychology
Managerial Era
Mapping Brain Activity
Meg
Necessity Entrepreneurs
neural basis of entrepreneurial decision-making
neuro-entrepreneurship
neuroentrepreneurship
Opportunity Entrepreneurs
self-efficacy
tDCS
TMS
Venture Creation Process
venture success

Product details

  • ISBN 9780367480615
  • Weight: 280g
  • Dimensions: 138 x 216mm
  • Publication Date: 28 Dec 2022
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

This book asserts the emergence of the fourth era of entrepreneurship, based on a brain-driven approach to the study, instruction, and practice of entrepreneurship. This paradigm shift stems from the need to incorporate appropriate neurotechnologies into the exploration and enhancement of entrepreneurial phenomena in order to best address the field's methodological challenges. The author explains why a paradigm shift is necessary in the field of entrepreneurship and provides the foundational guidelines for those interested in implementing it. Furthermore, a model of entrepreneurial enhancement is conceptualized and signalled as the ultimate goal of this new era. Scholars, practitioners, policymakers, and students interested in advancing entrepreneurship's contribution to academia, business, and society at large will benefit from this new era's multidisciplinary perspective and unique strengths.
About Victor Perez Centeno

Víctor Pérez Centeno is Founder, Brain-driven Entrepreneurship Expert, Researcher, and Educator at WNYLE Entrepreneurship Institute, Finland. He also established the Global Network of Brain-driven Entrepreneurship Education (BRANET).

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