Home » Never Mind the Sizzle...Where's the Sausage?
Product Image
David Taylor

Never Mind the Sizzle...Where's the Sausage?

★★★★★
★★★★★
€16.99
Title
A01=David Taylor
advertising spin
argonheavy
Author_David Taylor
bob
books
boss
bull
business
buzzwords
Category=KJMV7
complicated
crisis
department
earth
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
lot worse
new
nice
oneyear
product
questions
reluctantly
sales
sausages
secondrate
simptons
things
whole

Product details

  • ISBN 9781841127699
  • Weight: 227g
  • Dimensions: 138 x 217mm
  • Publication Date: 07 Sep 2007
  • Publisher: John Wiley and Sons Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
Delivery/Collection within 10-20 working days

Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock

10-20 Working Days: On Backorder

Will Deliver When Available: On Pre-Order or Reprinting

We ship your order once all items have arrived at our warehouse and are processed. Need those 2-4 day shipping items sooner? Just place a separate order for them!

Description
Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !
About David Taylor
David Taylor is one of the world's 50 most important marketing thinkers’ according to the CIM. He is the author of three books on branding published by John Wiley: The brandgym, Brand Stretch and brand vision. David is the founder and Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision projects for many top brands including Hellmann's, T-Mobile, Persil and Bertolli.