Never Ride a Rollercoaster Upside Down: The Ups, Downs, and Reinvention of an Entrepreneur

For founder and CEO of Emmis Communications Jeff Smulyan, the path to success has been anything but straightforward. When youve owned a Major League Baseball team, started Americas first all sports radio station, created the worlds two largest hip hop radio stations and managed everyone from David Letterman to Ken Griffey Jr. and Don Imus and even been nationalized by an ally of Vladimir Putin, youve seen the rollercoaster ride of an entrepreneur from every side. Aspiring entrepreneurs, radio and media industry insiders, and avid sports fans alike will appreciate Smulyans honesty as he shares the countless lessons hes learned from decades of entrepreneurship. Smulyan offers readers priceless insight into navigating the twists and turns of growing a business and teaches how to build a culture based on both trust and humor the essential keys to surviving almost anything. Never Ride a Rollercoaster Upside Down details Smulyans journey: from taking over his cousins failing country music radio station and founding his own company, to purchasing and then selling ownership of the Seattle Mariners and guiding his company through the Golden Age of Radio. Alongside his humorous, eventful, and dramatic stories, Smulyan presents valuable pointers and tips for anyone else brave enough to try their own hand at starting a business. The journey to booming business is a rollercoaster. Learn from someone who has experienced all the ups and downs and knows that whats most important is to hold on while keeping your sense of humor intact. See more