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Alan Mitchell | Andreas W. Bauer | Gerhard Hausruckinger

New Bottom Line

★★★★★
★★★★★
€25.99
Title
A01=Alan Mitchell
A01=Andreas W. Bauer
A01=Gerhard Hausruckinger
assessment
attitudes
Author_Alan Mitchell
Author_Andreas W. Bauer
Author_Gerhard Hausruckinger
bottom
Category=KJ
changes
consumer
consumers
convincing
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
highlights
innovative
line
managers
new
new bottom
outstanding
practical
rare
reconnect
similar
sublime clarity
thrust
trends
unilever
vision
way
world

Product details

  • ISBN 9781841124766
  • Weight: 567g
  • Dimensions: 163 x 242mm
  • Publication Date: 11 Jul 2003
  • Publisher: John Wiley and Sons Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description
This radical, provocative and inspiring book explores a tectonic shift at the very heart of business. A shift that?s making the old bottom line of corporate profitability the servant of a new master: a new ?person-centric? bottom line of personal profitability or value ?in my life?.

So what? No bottom line? No more profit?

Of course not! Every organization must cover its costs. Every business has to make a profit to survive. The authors of The New Global Line remarkably show that the necessary requirements for doing so are changing, and why this transformation ? containing important elements of both evolution and revolution ? is under way, how it?s undermining the foundations of once-great businesses and brands, and how its throwing up huge new opportunities.
About Alan Mitchell | Andreas W. Bauer | Gerhard Hausruckinger
Alan Mitchell is a leading marketing journalist with a track record of challenging writing in a wide range of publications, including the ‘seminal’ book Right Side Up: Building Brands in the Age of the Organized Consumer (HarperCollinsBusiness, 2001).

Andreas W. Bauer is Head of Roland Berger Strategy Consultants’ global Consumer Goods and Retail Competence Center. He is a renowned speaker on consumer strategies at industry conferences and author of several books including Success 2000 Plus.

Dr. Gerhard Hausruckinger is a partner at Roland Berger Strategy Consultants specializing in consumer-facing industries and co-head of the firm’s Consumer Goods and Retail Competence Center. He is widely recognized as thought-leader for innovative growth strategies in the FMCG industry.