A01=Christian Conrad
A01=Marjorie Ellis Thompson
Active CSR.
advanced sustainability communication techniques
Age UK
Author_Christian Conrad
Author_Marjorie Ellis Thompson
Big Chocolate
BSE
Business Case
Business Process
Cadbury Cocoa Partnership
Cadbury Dairy Milk
case
Category=KFCR
Category=KJC
Category=KJG
Category=KJK
Category=KJMB
Category=KJMV7
Category=KJS
Category=KJSP
communication
Competence Brands
Coop Switzerland
corporate sustainability strategy
Critical Working Conditions
csr
CSR Communication
CSR Policy
CSR Programme
CSR Report
effective
Effective CSR Communication
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethical business communication
factors
Global Handwashing Day
Integrated Reporting
key
Key Success Factors
nordisk
novo
Novo Nordisk
organisational reputation management
practice
responsible marketing practices
SAB
SAB Miller
stakeholder engagement models
success
sustainability case studies analysis
UN
Unilever Sustainable Living Plan
World Community Grid
Product details
- ISBN 9781032838427
- Weight: 640g
- Dimensions: 174 x 246mm
- Publication Date: 24 Jun 2024
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Effective sustainability communication can deliver business value. Get it wrong, however, and the reputational damage will be costly. Stakeholders, and the general public as well as activists, are unforgiving of companies whose products, services, business practices or culture fall short of their socially responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, Christian Conrad and Marjorie Thompson's The New Brand Spirit helps corporate communications and marketing professionals tackle this conundrum by providing a first-hand view of eight distinct and relevant stakeholder perspectives. Nineteen comprehensive and well-researched best practice cases from sustainability leaders like IBM, Unilever, Marks & Spencer and Puma will inspire all those tasked with communicating sustainability with practical and applicable tools and lessons learned. The result is a book that will enable senior executives, corporate communication professionals and brand managers to decide when, to whom and how to communicate sustainability related messages - and when not to.
Christian Conrad is Managing Partner of Sustainability Consultancy brands & values, which he co-founded in 2004 and supports clients in developing sustainability strategies, implementing them into the business and communicating them to stakeholders. In a consumer marketing career of more than 10 years, he worked for blue chip brands such as Kellogg�‚´s, where he was Marketing Director, and Unilever. He holds a degree in economics from the University of Mannheim, Germany. Marjorie E. Thompson is Managing director of C-3i, a communications consultancy she founded in 2002.. She has previously worked for some of Britain�‚´s most famous brands including Saatchi and Saatchi, the Commission for Racial Equality, The Royal College of Nursing and The Campaign for Nuclear Disarmament. With Hamish Pringle she is the author of Brand Spirit, a bestselling Amazon Business Book of the Year.
