New Brazilian Mediascape

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A01=Eli Lee Carter
Author_Eli Lee Carter
Brazilian History
Category=ATJ
Category=JBCT
Category=NHK
eq_art-fashion-photography
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
independent production
internet
Law 12.485
nation
Netflix
Network-Era
Pay-TV Law
policy
Porta dos Fundos
Post-Network Era
Production
Representation
Series
social aspects
South American History
Streaming video
telenovela
Television
television broadcasting in Brazil
TV Globo
YouTube

Product details

  • ISBN 9781683401834
  • Weight: 480g
  • Dimensions: 151 x 229mm
  • Publication Date: 16 Jun 2020
  • Publisher: University Press of Florida
  • Publication City/Country: US
  • Product Form: Hardback
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In this book, Eli Carter explores the ways in which the movement away from historically popular telenovelas toward new television and internet series is creating dramatic shifts in how Brazil imagines itself as a nation, especially within the context of an increasingly connected global mediascape. For more than half a century, South America's largest over-the-air network, TV Globo, produced long-form melodramatic serials that cultivated the notion of the urban, upper-middle-class white Brazilian. Carter looks at how the expansion of internet access, the popularity of web series, the rise of independent production companies, and new legislation not only challenged TV Globo's market domination but also began to change the face of Brazil's growing audiovisual landscape. Combining sociohistorical, economic, and legal contextualization with close readings of audiovisual productions, Carter argues that a fragmented media has opened the door to new voices and narratives that represent a more diverse Brazilian identity. A volume in the series Reframing Media, Technology, and Culture in Latin/o America, edited by Héctor Fernández L'Hoeste and Juan Carlos Rodríguez.
Eli Lee Carter, associate professor of Brazilian literature, film, and television at the University of Virginia, is the author of Reimagining Brazilian Television: Luiz Fernando Carvalho's Contemporary Vision.

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