Product details
- ISBN 9780471141532
- Weight: 839g
- Dimensions: 160 x 237mm
- Publication Date: 12 Nov 1997
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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Investor relations is an essential facet of any publicly tradedcompany, inevitably affecting its stock price, investments, andliquidity. Maximizing Your Investor Relations provides practicalguidance needed to master this complex undertaking and advocatepersuasively on your company's behalf to achieve greaterrecognition and value. Comprehensive and thoughtful, it focuses oncontrolling the day-to-day mechanics of investor relations to moreeffectively compete for capital.
BRUCE W. MARCUS has more than 30 years’ experience in investor relations and corporate and financial marketing. He is a former investment banker, a past president of The New York Association of Business Economists, and was a senior marketing and communications executive of Mobil Corporation and two Big Six accounting firms. The author of Competing for Clients and the editor of The Marcus Letter on Professional Services Marketing, he is also a regular contributor to two online magazines on the Microsoft Network.
SHERWOOD LEE WALLACE is Chairman and CEO of the Investor Relations Company (IRC), one of the nation’s most prestigious firms devoted exclusively to investor relations. He is a member of the Senior Round Table of the National Investor Relations Institute and a member of the executive committee of the Financial Communications Section of the Public Relations Society of America. With more than 30 years on the leading edge of investor relations, he is one of the pioneers of the field, noted for providing distinctive and innovative service to an array of outstanding domestic and international companies.
