New Directions In Behavioral Pricing
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Absolute Versus Relative Price Differences
Affective Price Evaluations
Age Group_Uncategorized
Age Group_Uncategorized
automatic-update
B01=Chezy Ofir
Bargains
Buyers' Purchase Goals
Category1=Non-Fiction
Category=KJS
Choice of Payment Mode
Communicating Price Changes
Communicating Price Differences
COP=Singapore
Delivery_Delivery within 10-20 working days
Dual Entitlement
Ease of Computing Price Differences
Effects on Quality Inferences And Internal Reference Prices
Efficiency Frontier
eq_bestseller
eq_business-finance-law
eq_isMigrated=0
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Framing Price Changes
Framing Price Differences
GainAcAEURA"Loss Asymmetry
Hedonic Price Evaluations
Internal Reference Price
Language_English
Loyalty Program Management
Loyalty Program Miles as a Virtual Currency
Metacognitive Experience In Price Evaluation
Models of Finitely Repeated Games with Incomplete Information
New Currencies
PA=Available
Pain of Paying
Partitioned Pricing
Pay-What-You-Want (PWYW)
Perceived Fairness of Price Promotions
Post-Promotion Price Expectations
Price Fairness
Price Promotion Information Processing
Price Thresholds
Price_€50 to €100
Processing Price Information
PS=Active
Round Versus Sharp (Odd) Prices
Self-Signaling
Signaling
Size of Right Digit Endings
Social Preferences
Social Signaling
softlaunch
The Ease-of-Computation Effect
The Ease-of-Recall Pricing Effect
Uncertainty in Value
Product details
- ISBN 9789811292224
- Publication Date: 18 Jun 2024
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
- Language: English
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Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. It investigates how consumers perceive, evaluate, and integrate prices with other factors to make value, fairness judgments and product and brand choices. Encompassing customer price-related attitudes, knowledge, cognitive processes, and behaviors, the book seeks to predict and explain customers' reactions to price strategies and associated psychological, physiological, and emotional processes.
