A01=Richard W Benfield
Age Group_Uncategorized
Age Group_Uncategorized
Author_Richard W Benfield
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Category1=Non-Fiction
Category=KNSG
Category=KNSH
Category=WMB
Category=WMQW
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_home-garden
eq_isMigrated=2
eq_nobargain
eq_non-fiction
garden tourism
Gardens
gardens and social Media
Historic gardens
Language_English
PA=Available
Price_€50 to €100
PS=Active
Psychographics in gardens
Semiotics in visitor attractions
softlaunch
Urban Greening
visit gardens
visitor attractions
Product details
- ISBN 9781789241761
- Weight: 682g
- Dimensions: 172 x 244mm
- Publication Date: 23 Dec 2020
- Publisher: CABI Publishing
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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Following on from the success of Garden Tourism, this book provides an update on the statistics and growth of the global phenomenon of garden visitation. It delves into new themes and contemporary trends, from art and culture to psychographic profiling of visitors and how social media and semiotics are used to enrich visitor experience and fuel motivation. In addition to these new topics, the book also expands on important areas such as the continued rise of urban gardens, garden events, historic gardens and garden economics. It features: Visitor statistics for gardens around the world up to 2019. New case studies of The National Garden of Wales, Missouri Botanic Garden, Queens Botanic Garden, and Bombay Sapphire Gin Distillery in Hampshire, UK. Full-colour images that show gardens in airports, new structures and initiatives in botanic gardens, the use of botanicals in gin distilling, animals and birds and the importance of gardens to their survival, and garden responses to the restrictions imposed on them by the COVID -19 pandemic. This new book provides a wealth of information for garden managers and tourism students. It is written in an engaging style that will appeal to garden managers, students of horticulture and tourism, and casual readers interested in the phenomena of gardens.
Dr. Benfield has been researching, consulting and guiding gardens on visitor management for over 25 years. As Professor and Chair of Geography at Central Connecticut State University his research agenda has covered garden management in 123 countries and all continents, and he is the author of the much-acclaimed CABI books Garden Tourism and New Directions in Garden Tourism considered by many the seminal works in garden management. He is a much-acclaimed speaker having presented to and for Botanic Gardens Conservation International (BGCI), the American Public Garden Association (APGA), Botanic Gardens of Australia and New Zealand (BGANZ), The New Zealand Gardens Trust, The Canadian Garden Council, and individual gardens including the Royal Botanic Garden at Kew, the National Trust, Eden project and well as over 100 local garden clubs and associations.
