A01=Wolff Olins
Author_Wolff Olins
Backgrounds
boehringer
Boehringer Ingelheim
brand
branding for institutions
Category=KJS
change management strategies
Contact
corporate
Corporate Branding
Embrace
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Follow
Formal
Holds
identities
Identity Consultants
Identity Programme
Identity Resource
identity structure models
identity transformation process
ingelheim
Lives
Main
Mergers
monolithic
Monolithic Identities
Norman Foster
olins
organisational behaviour change
Police Force
programme
Reward
Single
Sir Norman Foster
Spread
stakeholder communication
Tv
united
United Distillers
visual identity systems
Wo
wolff
Wolff Olins
Product details
- ISBN 9781138407862
- Weight: 360g
- Dimensions: 200 x 244mm
- Publication Date: 07 Jul 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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It is, of course, commonplace for corporations to operate sophisticated identity programmes. But identity has now moved way beyond the commercial area. We live in a world in which cities, charities, universities, clubs - in fact any activity that involves more than two or three people - all seem to have identities too. However, very few of these organizations have released the full potential that effective management of identity can achieve. In this book, the worlds leading authority on corporate identity shows how managing identity can create and sustain behavioural change in an organization as well as achieving the more traditional outcome of influencing its external audiences. The New Guide to Identity provides a simple clear guide to identity, including what it is and how it can be used to full effect. If a change of identity is required, the whole process is described from start-up (including investigation and analysis of the current identity), through developing the new identity structure, to implementation and launch. For anyone responsible for the identity of an organization, or for designing it for someone else, or attempting to achieve change in their organization, or studying the subject, this straightforward guide is essential reading.
The Wolff Olins Business Ltd, is an acknowledged leader in corporate identity and has been responsible for such corporate identity programmes as Prudential and British Telecom.
