New Perspectives on African Business

In this celebration of chapters, New Perspectives on African Business covers terrain across Africa that has rarely been examined, particularly outside familiar settings, in a way that is both insightful and engaging, answering the mystery around how business is conducted across the continent and the associated challenges.

In this highly curated collection, scholars Harrison and Omeihe connect theory to context and draw on diverse perspectives to deepen understanding by bringing together research from leading African scholars. Drawing from insights across key disciplines, the authors examine themes such as entrepreneurship, leadership in cultural contexts, economic development, and less explored areas including tourism, CSR, and SMEs through the lens of specific countries across the continent.

This volume is of benefit to both undergraduate and postgraduate students as well as advanced scholars, opening avenues for future contributions by pointing to areas where further research is needed to develop the field.

The New Frontiers in African Business and Society book series is dedicated to the exploration of theoretical and conceptual discussions that consolidate conventional knowledge about Africa. The purpose of the series is to invite new reflections on the nature of business and society across parts of Africa. The series contributes by interrogating the socially constructed practices, assumptions and beliefs which provide meaning for scholarship across Africa.

Christian Harrison is Professor of Leadership and Enterprise at the University of Greater Manchester, where he serves as Director of the Centre for Leadership and Empowerment. He leads the Research Excellence Framework (REF) for Business and Management (UoA 17) and the Research and Doctoral College for the Off-Campus Division.

Kingsley Obi Omeihe is an Associate Professor of Marketing and Entrepreneurship at the University of the West of Scotland. He holds the position of co-Chair of African Studies at the British Academy of Management. His research interests include entrepreneurship, qualitative research methods and comparative issues in economic sociology. His research brings a qualitative informed perspective to a variety of topics, including social problems, African studies, small business marketing and enterprise education. He is currently researching, using phenomenological analysis, the meanings and consequences of trust-based networks