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Robert J. Thomas

New Product Development

★★★★★
★★★★★
€55.99
Title
A01=Robert J. Thomas
anticipating
Author_Robert J. Thomas
business
Category=KJMV5
decision
environments
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
estimating market opportunity
market
new
organization
process
product
products
structuring new
system
turbulent

Product details

  • ISBN 9780471572268
  • Weight: 860g
  • Dimensions: 185 x 265mm
  • Publication Date: 19 Nov 1993
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Paperback
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Description
Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.
About Robert J. Thomas

ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success. He received his PhD from the University of Pennsylvania's Wharton School.