New Service Development
Regular price
€137.99
A01=James A. Fitzsimmons
A01=Mona J. Fitzsimmons
Author_James A. Fitzsimmons
Author_Mona J. Fitzsimmons
Category=KJC
Category=KJM
Category=KJMV6
Category=KJSU
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Management Sciences
Organization Design & Development
Product details
- ISBN 9780761917427
- Weight: 480g
- Dimensions: 152 x 228mm
- Publication Date: 21 Dec 1999
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Paperback
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The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all define their perspective services as experiences. As businesses explicitly charge for memorable encounters, they stimulate a transition from a service economy to a new experience economy. New Service Development: Creating Memorable Experiences is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implantation. Chapter contributors from the fields of operations management, marketing information technology, and organizational behavior explore the issues that service firms must address to sustain advantage in the new experience economy. Students and professionals in the fields of service management, new product development, and new venture creation will all benefit from the wisdom in this innovative, ground breaking book.
