Next Generation Retail
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€94.99
A01=Deborah Weinswig
A01=Renee Hartmann
Age Group_Uncategorized
Age Group_Uncategorized
Author_Deborah Weinswig
Author_Renee Hartmann
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Category1=Non-Fiction
Category=KJC
Category=KJD
Category=KJMV7
Category=KNP
Category=KNPR
COP=United Kingdom
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
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eq_nobargain
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Language_English
Omni-channel retail
PA=Available
Price_€50 to €100
PS=Active
Retail business models
Retail disruption
Retail industry
Retail innovation
Retail processes
Retail strategy
softlaunch
Product details
- ISBN 9781398609648
- Weight: 760g
- Dimensions: 165 x 240mm
- Publication Date: 03 Feb 2023
- Publisher: Kogan Page Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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Forge deeper and more meaningful connections with consumers and embrace the latest opportunities occurring across the physical and digital retail landscape to become more adaptable, resilient and successful.
While change is a constant in retail, flux has accelerated in innovation, digital disruption and changing consumer demands and expectations. Written for both digital-first and physical retailers, Next Generation Retail describes how to respond to the needs and expectations of today's consumers and connect with Generations Z and Alpha in an authentic and relevant way. Highly practical in approach, it explores the latest opportunities and pitfalls to avoid for developments including the metaverse, livestream shopping, instant commerce, blockchain and non-fungible tokens (NFTs).
Next Generation Retail also describes how to create compelling content and retail media to drive commerce and monetize data while maintaining customer trust. Featuring original research and interviews with top industry experts, it contains examples and case studies from a range of brands and organizations including Lancôme, Burberry and Walmart. This is an essential resource for retailers of all sizes to adapt to and thrive in today's environment of breakneck change and innovation.
Deborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director at Citi Research. She is a frequent keynote speaker and sits on the advisory board of the World Retail Congress. Deborah was recognised as a Top Retail Influencer of 2022 by RETHINK Retail.
Renee Hartmann is the founder of consulting firm CLA. Based in Lisbon, Portugal she has over 20 years experience in retail, innovation and global expansion, co-founding several companies including C2 Global.
