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Nigeria’s Cultural and Creative Industries

€192.20
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Advertising
African creative industries
Architecture
Carnivals
Category=AKT
Category=ATD
Category=ATF
Category=AVA
Category=AVLP
Category=GTM
Category=JBCC1
Category=JBCT
Category=JHB
Category=JHM
Category=KNT
Category=NH
Comedy
Contemporary Art
creative economy policy
creative sector development strategies
cultural sector governance
Dance
digital media innovation
Drama
economic impact analysis
Education
Entrepreneurship
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_history
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eq_music
eq_new_release
eq_nobargain
eq_non-fiction
eq_society-politics
Fashion
Festivals
Hospitality
intellectual property rights
Lagos
Media
Nollywood
Orange Economy
Performing arts
Publishing
Theatre
Tourism
Visual Arts

Product details

  • ISBN 9781041023852
  • Weight: 720g
  • Dimensions: 156 x 234mm
  • Publication Date: 08 Dec 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

This book offers a compelling exploration of Nigeria’s vibrant cultural and creative industries, unpacking their core components, challenges, institutional frameworks, and transformative potential for national development. From the role of government and regulatory bodies to the power of local innovation, the volume provides a timely and strategic assessment of how Nigeria’s creative economy is shaping a new narrative for growth.

As Africa’s most populous country, Nigeria boasts a rich cultural mosaic and a growing generation of dynamic creatives making waves both locally and globally. With Nollywood, Afrobeats, and indigenous fashion now commanding international attention, creative output is fast overtaking oil as Nigeria’s most influential export. Through sector-specific case studies, the book critically examines this shift, highlighting high-impact sectors like film, fashion, music, and visual arts, while also shining a light on underexplored industries such as publishing, advertising, and hospitality. It asks bold questions about whether the right structures are in place to truly harness Nigeria’s soft power for economic and social impact.

Providing a thorough and nuanced analysis of Nigeria’s creative landscape, this book will be an important read for researchers, students, and policymakers with an interest in the future of African culture, innovation, identity, and industry.
About

Ikechukwu Obiaya is Dean of the School of Media and Communication, Pan-Atlantic University, Nigeria.

Kizito Ogedi Alakwe is an Adjunct Lecturer at the School of Media and Communication, Pan-Atlantic University, Nigeria. He is also the Principal Advisor, at Quardott Consulting.

Emmanuel Nzeaka is a Senior Lecturer at the Institute of Humanities, Pan-Atlantic University, Nigeria.