Nike

Discover the history of the iconic swoosh. This remarkable journey unveils the evolution of a brand that has not only transformed the sports industry but has also shaped popular culture across the globe.

Founded in 1964 by Bill Bowerman and Phil Knight as “Blue Ribbon Sports,” Nike grew from selling running shoes out of the back of a car to becoming a global icon. From the creation of the revolutionary “waffle sole” shoe to the launch of the Air Jordan line, Nike catapulted into international prominence.

This beautifully illustrated book brings to life the defining moments of Nike’s history, particularly the brand’s breakthrough signing of Michael Jordan in 1984, which set the stage for Nike’s dominance in athlete partnership. The development of Nike’s powerful slogan, “Just Do It,” along with sponsorship deals with icons like Tiger Woods, Serena Williams, and Cristiano Ronaldo also stand out as pivotal moments that established Nike’s supremacy in the sports world. Additionally, this book delves into Nike’s innovative technologies, such as Flyknit and Air Max, which have redefined performance and fashion.

What better way to learn about Nike’s history than through this visually rich celebration of a global powerhouse in sportswear, blending history, culture, and sport in one.

Emilie Murray is a 22-year-old Irish writer currently based in Paris. With a journalism degree and experience writing for several publications, she specialises in retelling the stories of fascinating and influential figures in fashion and music.