A01=Michael Wescott Loder
American business
Author_Michael Wescott Loder
Category=AJT
Category=KJS
Category=KND
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Nikon
overseas marketing
photojournalists
Product details
- ISBN 9780786432219
- Weight: 399g
- Dimensions: 178 x 254mm
- Publication Date: 25 Feb 2008
- Publisher: McFarland & Co Inc
- Publication City/Country: US
- Product Form: Paperback
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This work examines the roles that American businesses and photojournalists played in the early overseas marketing of the Japanese-built Nikon camera and its Nikkor optics between 1946 and 1951. Particular attention is paid to the San Francisco-based Overseas Finance and Trading Company, which was the major U.S. importer of Nikon products between 1949 and 1953. The work also details the roles of Overseas Finance leaders Hans Liholm and Adolph Gasser in providing marketing and technical guidance to Nikon in the company's formative years.
Michael Wescott Loder was the campus librarian at Ciletti Memorial Library, Schuylkill Campus, Pennsylvania State University for twenty-five years. He is retired and lives in Kutztown, Pennsylvania.
