No B.S. Guide to Brand-Building by Direct Response
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A01=Dan S. Kennedy
A02=Forrest Walden
A02=Jim Cavale
advertising
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Author_Dan S. Kennedy
Author_Forrest Walden
Author_Jim Cavale
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brand building
Category1=Non-Fiction
Category=KJSA
Category=KJSP
Category=KJVS
COP=United States
Delivery_Delivery within 10-20 working days
direct marketing
entmktg
entrepreneur
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
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eq_non-fiction
home-based business
Language_English
PA=Available
Price_€10 to €20
PS=Active
public relations
relationship marketing
small business
softlaunch
Product details
- ISBN 9781599185330
- Weight: 368g
- Dimensions: 152 x 228mm
- Publication Date: 03 Apr 2014
- Publisher: Entrepreneur Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT. Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying brand power. It's about getting a highly valuable brand--FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand tribe-- customers who believe in, promote and buy your brand.
Dan S. Kennedy is a strategic advisor, consultant, business coach and editor of six business newsletters, he directly influences more than one million business owners annually. He is a champion of small business owners and entrepreneurs with a long track record of taking entrepreneurs to seven-figure incomes and multi-millionaire wealth. Forrest Walden and Jim Cavale are the entrepreneurs leading Iron Tribe Fitness, the fastest growing, group personal training, brick-and-mortar fitness franchise in North America. Their business model is unique and their members' success is extraordinary. They are also the authors of Iron Tribe.
