No B.S. Guide to Maximum Referrals and Customer Retention
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A01=Dan S. Kennedy
A01=Shaun Buck
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Author_Dan S. Kennedy
Author_Shaun Buck
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Category1=Non-Fiction
Category=KJS
client acquisition
COP=United States
customer referral
customer relations
Delivery_Delivery within 10-20 working days
dental office practice
entmktg
entrepreneur
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
PA=Available
Price_€20 to €50
PS=Active
softlaunch
starting a business
startup
Product details
- ISBN 9781599185842
- Weight: 269g
- Dimensions: 152 x 228mm
- Publication Date: 31 Mar 2016
- Publisher: Entrepreneur Press
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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FACT: NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by 'cold' advertising. Yet most business owners will invest more money to find new customers than getting referrals from current, happy customers. Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help you keep, cultivate, and multiply customers so that your entire business grows more valuable and sustainable, and you replace income uncertainty with reliable income through retention and referrals.
Learn how to: * Apply the #1 best retention strategy (hint: it's exclusive) * Catch customers before they leave you * Grow each customer's value (and have more power in the marketplace) * Implement the three-step customer retention formula * Use other people's events to get more referrals * Create your own Customer Multiplier System * Calculate the math and cost behind customer retention Discover the referral-getting, sales-increasing, battle-tested tactics designed to help you build a thriving business for the long-term.
Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO's of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He lives in Phoenix, AZ. Shaun Buck is the owner and CEO of The Newsletter Pro and was the 2014 GKIC Marketer of the Year. He is based in Boise, ID.
