A01=David W. Blohowiak
Advertising and Sales
Author_David W. Blohowiak
Business: Marketing
Category=GTC
eq_isMigrated=1
eq_nobargain
Product details
- ISBN 9780275928209
- Publication Date: 17 Nov 1987
- Publisher: Bloomsbury Publishing Plc
- Publication City/Country: US
- Product Form: Hardback
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The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most powerful institutions: the news media and business. The author gives an insider's look at why the tensions exist and what business people can do to understand them, to ease them, and to get the upper hand when dealing with the media. Aimed primarily at the business community and the media advisors who serve it, this book demystifies the news process and presents sound, practical advice.
ohowiak /f Donald /i W.
