Noise
‘Noise may be the most important book I've read in more than a decade. A genuinely new idea so exceedingly important you will immediately put it into practice. A masterpiece’
Angela Duckworth, author of Grit
‘An absolutely brilliant investigation of a massive societal problem that has been hiding in plain sight’
Steven Levitt, co-author of Freakonomics
From the world-leaders in strategic thinking and the multi-million copy bestselling authors of Thinking Fast and Slow and Nudge, the next big book to change the way you think.
We like to think we make decisions based on good reasoning – and that our doctors, judges, politicians, economic forecasters and employers do too. In this groundbreaking book, three world-leading behavioural scientists come together to assess the last great fault in our collective decision-making: noise.
We all make bad judgements more than we think. Noise shows us what we can do to make better ones.
Daniel Kahneman is an Israeli psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences. He is the sole author of the international bestseller Thinking Fast and Slow.
Cass R. Sunstein is an American legal scholar, former White House staffer in Obama’s administration, and co-author of the international bestseller Nudge.
Olivier Sibony is a professor, writer and keynote speaker specializing in the quality of strategic thinking and the design of decision processes. He teaches at HEC Paris and is an Associate Fellow at Oxford University.