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Nonmarket Strategic Management

Cosmina Lelia Voinea | Hans Van Kranenburg
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A01=Cosmina Lelia Voinea
A01=Hans Van Kranenburg
Acquisitions
Aer Lingus
Airline Industry
Author_Cosmina Lelia Voinea
Author_Hans Van Kranenburg
Blocked Space Agreements
business and government
business government relations strategies
Category=KJC
Category=KJK
Category=KJM
Commitment Package
corporate governance
Corporate Political Strategies
Dynamic Capabilities
Dynamic Capabilities Management
Edible Insect
EPA's Report
EPA’s Report
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Expectant Stakeholders
Flagship Airlines
High Free Cash Flows
institutional theory
Intermodal Agreements
lobbying
Mergers
Non-Market Management
Non-market Stakeholders
Non-market Strategy
Nonmarket Behaviour
Nonmarket Environment
Nonmarket Institutions
Nonmarket Issues
Nonmarket Stakeholders
Nonmarket Strategic Management
Nonmarket Strategies
Oil Industry
political economy
public policy analysis
regulatory compliance
Resource Based View
Stakeholder Approaches
stakeholder engagement
Supranational Regulatory Authorities
Van Den Hoed
Vice Versa

Product details

  • ISBN 9781138918283
  • Weight: 500g
  • Dimensions: 156 x 234mm
  • Publication Date: 21 Jun 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered ‘outside’ the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage.

This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals.

Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.
About Cosmina Lelia Voinea | Hans Van Kranenburg
Cosmina Lelia Voinea is Assistant Professor of Strategy and International Business at the Faculty of Management, Science and Technology, Open University, the Netherlands. Hans van Kranenburg is Professor of Corporate Strategy at Nijmegen School of Management, Radboud University, the Netherlands.

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