A01=Michael F. Oppenheimer
Advanced Technology Program
Author_Michael F. Oppenheimer
Biotechnology Firms
Category=JP
Common Carriers
corporate strategies
Domestic Computer Industry
Domestic Software Industry
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Flat Panel Displays
foreign market access
German Government
high technology sectors
high-tech sector competitiveness
Home Market Protection
IBM Mainframe
International Competitiveness
international technology transfer
Japanese Development Bank
Japanese Joint Venture
Japanese Joint Venture Partner
Japanese Semiconductor
licensing agreements
Local Sales Subsidiary
Lotus Development Corporation
market entry strategies
Negotiating Rounds
nontariff barriers
NTT
small business export challenges
Small High Technology Firms
strategic responses to nontariff barriers
trade policy analysis
Transborder Data Flows
U.S. technology firms
West Germany
Product details
- ISBN 9780367014018
- Weight: 560g
- Dimensions: 149 x 222mm
- Publication Date: 07 Jun 2019
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This book explores the impact of Japanese and European nontariff barriers (NTBs) on the international marketing, investment, and technology strategies of small- to medium-sized high-technology U.S. firms. The study documents a pronounced dichotomy between strategies of small and large companies that, to a significant extent, reflects the gap in the resources, bargaining power, and familiarity with foreign markets of these two groups. Conclusions concerning the efficacy of corporate strategies adopted are supported by an analysis of over 20 case studies. These strategies range from licensing agreements with local firms to use of a trading company or local distributor, formation of a joint venture with a local firm, and establishment of a wholly owned subsidiary in the foreign market.
