A01=André Bernard
Author_André Bernard
Category=KNTP1
Category=KNTR
Category=NHTB
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eq_business-finance-law
eq_history
eq_isMigrated=1
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780393314366
- Weight: 148g
- Dimensions: 130 x 178mm
- Publication Date: 19 Mar 1997
- Publisher: WW Norton & Co
- Publication City/Country: US
- Product Form: Paperback
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André Bernard has researched the stories behind more than one hundred of the most famous titles in the English language to produce a fascinating volume rich in literary anecdote and publishing lore. The Great Gatsby was almost titled Trimalchio in West Egg, while some unknown editor told William L. Shirer, "Please God, don't ask us to publish a book called The Rise and Fall of the Third Reich." It's a wonderful romp among the literary monuments.Raymond Chandler to Alfred A. Knopf: "I'm trying to think of a good title for you to want me to change."
André Bernard is the trade publisher of Harcourt, a regular columnist for The American Scholar, and the author of Now All We Need Is a Title.
