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Author_Mark Egan
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behavioral
Behavioral Economics
Behavioral Insights Team
Behavioral Sciences Team
behavioural
behavioural economics
Behavioural Insights
behavioural insights for policy design
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Book’s Ideas
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choice architecture
cognitive bias theory
decision science
economics
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Energy Efficiency
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Human Decision Making
Judicial Minimalism
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Libertarian Paternalism
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Neoclassical Economic Thinking
Neoclassical Economics
Nudge Unit
Organ Donation
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Poor
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Rational Choice Theory
rationality and heuristics
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Sunstein's Nudge
Sunstein’s Nudge
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Product details
- ISBN 9781912303670
- Publication Date: 15 Jul 2017
- Publisher: Macat International Limited
- Publication City/Country: GB
- Product Form: Hardback
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When it was published in 2008, Richard Thaler and Cass Sunstein’s Nudge: Improving Decisions about Health, Wealth, and Happiness quickly became one of the most influential books in modern economics and politics. Within a short time, it had inspired whole government departments in the US and UK, and others as far afield as Singapore. One of the keys to Nudge’s success is Thaler and Sunstein’s ability to create a detailed and persuasive case for their take on economic decision-making. Nudge is not a book packed with original findings or data; instead it is a careful and systematic synthesis of decades of research into behavioral economics. The discipline challenges much conventional economic thought – which works on the basis that, overall, humans make rational decisions – by focusing instead on the ‘irrational’ cognitive biases that affect our decision making. These seemingly in-built biases mean that certain kinds of economic decision-making are predictably irrational. Thaler and Sunstein prove themselves experts at creating persuasive arguments and dealing effectively with counter-arguments. They conclude that if governments understand these cognitive biases, they can ‘nudge’ us into making better decisions for ourselves. Entertaining as well as smart, Nudge shows the full range of reasoning skills that go into making a persuasive argument.
Mark Egan is a doctoral candidate in behavioural science at the University of Stirling Management School. He holds an MSc in human decision science from Maastricht University and, in addition to his doctoral research, works with the Behavioural Insights Team advising the UK government on behavioural science and policy decisions.
