NUEVA VISION

NUEVA VISION – Graphic Design for the Arts in Argentina 1940–1976 presents a comprehensive study of Argentina’s vibrant visual culture during a transformative period for the arts. Through meticulous documentation and high-quality reproductions, authors Jelle Jespers, Andrea Gergich, and Rubén Fontana explore how graphic design shaped cultural institutions, theatre productions, and visual arts communication. The book highlights the creativity and innovation of designers who merged European avant-garde influences with local artistic traditions, producing works that were visually striking, socially engaged, and culturally resonant. Featuring over 250 images, including posters, exhibition catalogues, and ephemeral graphics, this volume offers a nuanced understanding of the intersection between design, performance, and institutional identity. Essays by leading scholars contextualise the works within Argentina’s social, political, and artistic climate, providing critical insights into the country’s mid-20th-century design heritage. Nueva Vision is an essential resource for designers, art historians, academics and students, curators, and collectors interested in Latin American modernism and the global history of graphic arts.

Text in English and Spanish.

Jelle Jespers is a Brussels-born graphic designer, curator, and researcher specialising in Latin American graphic arts. Andrea Gergich is an Argentine graphic designer, lector, curator and design historian focused on modern and contemporary design practices. Rubén Fontana is an acclaimed Argentine designer and visual researcher with expertise in typographic innovation and graphic culture. Together, they bring decades of experience documenting and analysing design history, with collaborations including exhibitions, academic publications, and institutional research projects across Europe and Latin America.