Offensive Marketing
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€67.99
A01=Hugh Davidson
analysis
Author_Hugh Davidson
Bird's Eye
Bird’s Eye
brand
Brand Development
Brand Plans
Brand Positioning Statement
Brand Share
business
Business Analysis
Category=KJS
competitive strategy
consumer
consumer behaviour research
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Exploitable Assets
extension
fast-moving
goods
harley
Individual Brands
integrated communications
Job Objectives
Key Consumer Benefits
Key Step
Manage Channel Relationships
Market Research Budget
Marketing Department
marketing innovation
Marketing Plan
Master Brand
Master Matrix
Offensive Market
Offensive Market Research
POISE marketing framework application
Portfolio Analysis
positioning
Segment Strategies
segmentation analysis
statement
strategic brand management
Superb
Superior Customer
Swot Analysis
Vice Versa
Product details
- ISBN 9780750674591
- Weight: 800g
- Dimensions: 191 x 235mm
- Publication Date: 01 Jan 2003
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.
Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.
Hugh Davidson, Warren J. Keegan, Elyse Arnow Brill
