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Offline

Imran Rashid | Soren Kenner
€18.50
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Digital world

A01=Imran Rashid
A01=Soren Kenner
addicted to smartphone
addicted to technology
ADHD
Age Group_Uncategorized
Age Group_Uncategorized
Amazon

anxiety
Apple
Author_Imran Rashid
Author_Soren Kenner
automatic-update
behavioural psychology
brain hack
Category1=Non-Fiction
Category=VSC
cognitive bias
consciousness
COP=United Kingdom
Delivery_Delivery within 10-20 working days
digital addiction
digital age
digital pollution
digital transformation
dopamine
echo chamber
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_self-help
Facebook
Facebook addiction
fomo
gaming addiction
Google
happiness
Harari
how to unplug your brain from technology
impulse control
Instagram
Instagram addiction
internet addiction
internet and violence
iPad
iPhone
Kahneman
lack of empathy
Language_English
learn to master your impulses
loss of control
loss of impulse
mind-body balance
neuroscience
online addiction
oxytocin
PA=Available
perception of reality
Price_€10 to €20
protect your brain from overuse of technology
PS=Active
regaining control
reptile brain
self-help
sensory overload
sleepless
smartphone addiction
Snapchat
social media addiction
softlaunch
stress
technology addiction
technology overload
Tinder
unplug your brain
wasting time online
work-life balance

Product details

  • ISBN 9780857087935
  • Weight: 227g
  • Dimensions: 140 x 213mm
  • Publication Date: 04 Jan 2019
  • Publisher: John Wiley and Sons Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the “mind hacks” Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products.

In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse.

A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment.  

Learn how to recognize ‘mind hacks’ and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.
About Imran Rashid | Soren Kenner
Dr. Imran Rashid has a rare background as both an experienced IT-entrepreneur and a qualified family physician. In Rashid's final years of medical specialisation he began to question the way health care was being delivered and whether this could be improved with the integration of current technology trends. This interest lead him through several medtech startups and a general family practice, until he was headhunted to the position he holds today, as Head of Innovation in the largest chain of private hospitals in Denmark, Aleris-Hamlet Private Hospitals. Rashid has used his multidisciplinary knowledge to describe the interaction between the human brain and the smartphone and in doing so provided simple and qualified answers to some of the burning questions in modern society surrounding the impact of technology on our health. The author is also now an independent consultant under the business name Sunddigital.dk Soren Kenner is an expert in online marketing and a successful entrepreneur. In 1994, he founded Medialog, an integrated marketing agency which he later sold in what remains the largest agency deal in Denmark to this day. Soren then went on to head up McCann MRM EMEA, working with global clients such as Coca-Cola, L'oreal, Microsoft, Mastercard and Nestle. Soren has since founded and co-founded several companies, including online trading company Zecco.com (later TradeKing), online marketing agency Hello Group, Moodagent (audio-fingerprinting), Intivation (solar cells that power cell phones), Sparrow Quantum (single photon light-sources) and Concordium (foundational blockchain technology). Soren Kenner has also co-founded the "Liberal Alliance" political party in Denmark, and is an accomplished children's author.

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