A01=Benjamin C. Waterhouse
Age Group_Uncategorized
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american dream
Author_Benjamin C. Waterhouse
automatic-update
be your own boss
business owner
Category1=Non-Fiction
Category=KJH
COP=United States
Delivery_Delivery within 10-20 working days
economic history
entrepreneur
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
franchise
future of work
gig economy
home business
jobs
labor
Language_English
mlm
multi-level marketing
PA=Available
Price_€20 to €50
PS=Active
side hustle
softlaunch
start up
united states
workers
Product details
- ISBN 9780393868210
- Weight: 525g
- Dimensions: 160 x 236mm
- Publication Date: 16 Jan 2024
- Publisher: WW Norton & Co
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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From side-hustlers to start-ups, Americans have a special affinity for people who make it on their own. But the dream has a dark side. Historian Benjamin C. Waterhouse looks back at how and why Americans have embraced self-employment and discovers that the modern cult of the hustle is a direct consequence of economic failures—bad jobs, stagnant wages, inequality—that have engulfed the country since the 1970s. In the last decades of the twentieth century, political activists, corporate PR departments and business professors all hailed the revolutionary potential of business ownership. A new generation—including suburban moms who pioneered home-based businesses, franchisors and multilevel marketers—took the plunge, laying the groundwork for today’s gig economy. One Day I’ll Work for Myself offers a deeper, provocative cultural history of the US economy from the perspective of the workers within it—and asks urgent questions about why we’re clinging to old strategies for progress.
Benjamin C. Waterhouse is the author of Lobbying America: The Politics of Business from Nixon to NAFTA and The Land of Enterprise: A Business History of the United States. He is a professor of history at the University of North Carolina at Chapel Hill.
