Online Consumer Psychology
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€117.99
advergaming effects
banner
Banner Ad
behavior
brands
Bulletin Boards
Can
categories
Category=KJSM
Compensatory Site
Consideration Set
Consumer Brand Relationship
consumer decision theory
digital marketing analytics
Discussion Forum
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
experimental studies of online consumer choices
fluency
influencing
Influencing Consumer Behavior
LCD
LCD Display
offline
Offline Brands
Offline Shopping
Online Consumer Psychology
online shopping behavior
Online WOM
perceptual
Perceptual Fluency
Pi
product
Product Category
recommendation
Recommendation Agent
Seller Ratings
Site Design
Undergraduate Students
Vice Versa
virtual community dynamics
WADD Rule
web usability research
WOM
WOM Information
Product details
- ISBN 9780805851557
- Weight: 771g
- Dimensions: 152 x 229mm
- Publication Date: 13 Jan 2005
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Paperback
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Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments.
Broken into six sections, this book:
- focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum;
- examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks;
- provides readers with reasons why consumers customize products and the benefits of customization;
- discusses the psychological effects of site design;
- asks the question of whether the Internet empowers consumers to make better decisions; and
- discusses research tools that can be used online.
Haugtvedt, Curtis P.; Machleit, Karen A.; Yalch, Richard
