A01=Erin Hanna
advertising
american studies
and proliferation of media industry promotion
audience and industry relationships
Author_Erin Hanna
Category=ATFN
Category=DSB
Category=JBCC1
Category=JBCT
cinema
comic convention
Comic-Con
comics
comics and graphic novels
comics culture
comics studies
communications
consumer culture
cultural studies
eq_art-fashion-photography
eq_bestseller
eq_biography-true-stories
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
exclusivity
fan culture
fan labor
fandom
film
films
graphic arts
graphic novels
Hollywood
limits of exclusivity
literary criticism
literary studies
media
media events
media history
media industries
media studies
movie
performing arts
po culture
pop culture
popular culture
promotion
promotional hype
San Diego Comic-Con
SDCC
television
TV
United States
Product details
- ISBN 9780813594705
- Weight: 426g
- Dimensions: 152 x 229mm
- Publication Date: 13 Dec 2019
- Publisher: Rutgers University Press
- Publication City/Country: US
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
When the San Diego Comic-Con was founded in 1970, it provided an exclusive space where fans, dealers, collectors, and industry professionals could come together to celebrate their love of comics and popular culture. In the decades since, Comic-Con has grown in size and scope, attracting hundreds of thousands of fans each summer and increased attention from the media industries, especially Hollywood, which uses the convention's exclusivity to spread promotional hype far and wide. What made the San Diego Comic-Con a Hollywood destination? How does the industry's presence at Comic-Con shape our ideas about what it means to be a fan? And what can this single event tell us about the relationship between media industries and their fans, past and present? Only at Comic-Con answers these questions and more as it examines the connection between exclusivity and the proliferation of media industry promotion at the longest-running comic convention in North America.
ERIN HANNA is an assistant professor of cinema studies at the University of Oregon in Eugene.
