A01=Christian Stadler
A01=Julia Hautz
Age Group_Uncategorized
Age Group_Uncategorized
agile
Author_Christian Stadler
Author_Julia Hautz
automatic-update
business
business books
business books for entrepreneurs
business leadership
business management
business management books
business plan
business planner
business strategy
business strategy books
Category1=Non-Fiction
Category=KJ
competitive strategy
COP=United States
data
Delivery_Delivery within 10-20 working days
economics
economy
entrepreneurship
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
idea generation
Language_English
leadership
leadership books
leadership strategy
management
management books
MBA
mindset
money
motivation
motivational books
networking
open innovation
open strategy
PA=Available
personal growth books
Price_€20 to €50
PS=Active
self development books
self help
self help books
self improvement books
softlaunch
strategy
Product details
- ISBN 9780262546225
- Dimensions: 152 x 229mm
- Publication Date: 04 Apr 2023
- Publisher: MIT Press Ltd
- Publication City/Country: US
- Product Form: Paperback
- Language: English
Secure
checkout
Fast Shipping
Easy returns
How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors.
Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy.
The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts.
Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.
Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy.
The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts.
Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.
Christian Stadler is Professor of Strategic Management at Warwick Business School at Warwick University. Julia Hautz is Professor of Strategic Management at the University of Innsbruck. Kurt Matzler is Professor of Strategic Management at the University of Innsbruck, Academic Director of the Executive MBA program at MCI in Innsbruck, and Partner at the international management consulting firm IMP. Stephan Friedrich von den Eichen is Managing Partner at IMP and Professor of Business Model Innovation at the University of Bremen.
