Opening Weekend
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A01=Jim Fredrick
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Author_Jim Fredrick
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behind-the-scenes
billboards
Blockbusters
box office
case-study
Castle Rock Entertainment
Category1=Non-Fiction
Category=APFA
Category=APFX
Category=ATFA
Category=ATFX
Category=BGFA
Category=DNBF1
Category=JBCC1
Category=JFCA
Category=KNT
COP=United States
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eq_art-fashion-photography
eq_bestseller
eq_biography-true-stories
eq_business-finance-law
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eq_nobargain
eq_non-fiction
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film festivals
Filmmaking
Harry Potter
IMAX
Intralink
Jack Nicholson
Language_English
movie stars
movie trailers
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Price_€20 to €50
PS=Forthcoming
Robert De Niro
Seinfeld
Shakespeare
softlaunch
Sony Screen Gems
streaming service
The Shawshank Redemption
The West Wing
Tim Burton
Warner Bros
Product details
- ISBN 9781496853387
- Dimensions: 156 x 235mm
- Publication Date: 31 Oct 2024
- Publisher: University Press of Mississippi
- Publication City/Country: US
- Product Form: Hardback
- Language: English
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In a world where movie marketers are the stars of the story, Opening Weekend: An Insider's Look at Marketing Hollywood's Hits and Flops recounts Jim Fredrick’s journey through the realm of movie marketing. Fredrick offers readers exclusive access to behind-the-scenes anecdotes and firsthand accounts of working with studio executives and navigating relationships with famous movie stars and directors.
After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment; senior vice-president of creative advertising at Warner Bros.; and executive vice-president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing.
Across a span of thirty-five years, Fredrick’s roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as The Shawshank Redemption to the widely beloved Harry Potter franchise, to commercial failures like The Adventures of Pluto Nash and Fired Up! Opening Weekend explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces, Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies.
After starting his career in 1983 as a trailer editor and producer at famed advertising boutique Intralink, Jim Fredrick went on to serve as president of marketing at Castle Rock Entertainment; senior vice-president of creative advertising at Warner Bros.; and executive vice-president of marketing at Sony Screen Gems. In 2011, he founded his own company, Jim Fredrick Motion Picture Marketing.
Across a span of thirty-five years, Fredrick’s roles as a trailer maker and studio executive allowed him to craft advertising campaigns for a range of movies, from such iconic cinematic gems as The Shawshank Redemption to the widely beloved Harry Potter franchise, to commercial failures like The Adventures of Pluto Nash and Fired Up! Opening Weekend explores the intricacies of the lesser-known business of film distribution and marketing, unraveling the complex mechanisms through which movies are sold to discriminating audiences. Replete with triumphs, setbacks, and the relentless spirit that drives the creation and promotion of cinematic masterpieces, Opening Weekend promises an enthralling glimpse into the previously untold world of Hollywood movies.
Jim Fredrick is a trailer editor, studio marketing executive, and film professor. He was president of marketing at Castle Rock Entertainment (1990–1997); senior vice-president of creative advertising at Warner Bros. (1997–2008); and executive vice-president of marketing at Sony Screen Gems (2008–2010). He founded Jim Fredrick Motion Picture Marketing in 2011 and is a tenured professor of entertainment marketing at Dodge College of Film and Media Arts, Chapman University, the fourth-ranked film school in the country.
