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Optimizing Sales and Marketing Data

Susan Walsh
€33.99
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A01=Susan Walsh
Author_Susan Walsh
beginner data skills
beginner-friendly data guide
build a data taxonomy
Category=GPH
Category=KJMV7
Category=KJS
Category=UNC
clean data for better results
CRM data cleanup
customer data structure
customer segmentation for beginners
Data
data accuracy improvement
data analyst beginner skills
Data Classification
data cleaning
data confidence for early-career professionals
Data Governance
data governance for small teams
data hygiene checklist
Data Management
data management for beginners
Data Quality
data quality basics
Data Storage
data taxonomy guide
Data Transformation
data troubleshooting tips
early-career marketer skills
early-career sales skills
entry-level data management
eq_bestseller
eq_business-finance-law
eq_computing
eq_isMigrated=1
eq_isMigrated=2
eq_new_release
eq_nobargain
eq_non-fiction
EU customer data rules
everyday data problems
fix messy data
how to categorize customers
how to clean marketing data
how to clean sales data
how to organize customer data
improve campaign accuracy
improve marketing targeting
Kogan Page
marketing assistant data tasks
marketing data toolkit
marketing fundamentals
marketing operations basics
marketing segmentation techniques
Optimizing Sales and Marketing Data
practical data examples
practical how-to data guide
real-world data examples
reduce wasted marketing spend
repeatable data cleaning steps
sales and marketing data essentials
sales coordinator data tasks
sales data toolkit
sales operations support
sales targeting improvement
simple data governance
spreadsheet data cleaning
Susan Walsh
UK marketing data
US sales data

Product details

  • ISBN 9781398623965
  • Weight: 666g
  • Dimensions: 156 x 234mm
  • Publication Date: 03 Mar 2026
  • Publisher: Kogan Page Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

Learn how to clean, organize and understand your data so your marketing and sales work smarter, not harder.

Optimizing Sales and Marketing Data is a clear, friendly guide for early-career professionals who want to build confidence with data and learn the essentials of fixing common data problems. If you're just starting out in sales or marketing and need simple steps to clean data, categorize customers and improve your results, this book shows you exactly how to get there.

Written by data expert Susan Walsh, it breaks data management into easy, practical tasks you can apply right away. Using real-world examples and beginner-friendly explanations, it helps you understand why clean data matters and how it can improve targeting, reduce wasted spend and make your campaigns more effective.

You'll learn how to:
- Understand the basics of data quality and spot issues quickly
- Clean and organize your data using simple, repeatable steps
- Build a clear taxonomy so you can segment customers with confidence
- Apply easy data governance tips to keep your data accurate over time
- Use real-world examples to see how better data leads to better results

With step-by-step how-to guides and practical tools, this book gives you the essentials to handle data with confidence and unlock stronger outcomes in your day-to-day role.

Themes include: data essentials, data cleaning, customer segmentation, beginner data skills, marketing fundamentals, practical how-to guides
About Susan Walsh
Susan Walsh is the Founder of The Classification Guru, a company that helps organizations fix dirty sales, marketing and procurement data at scale to unlock profitability and smarter decision-making. A globally recognized data expert, Walsh is an industry thought leader, influencer and sought-after speaker. She has been listed in the DataIQ100, won DataIQ Data Champion in 2022 and 2023 and was a finalist for The Great British Businesswoman Awards in the Technology category. She has also been a two-time finalist for the British Data Awards' Data Leader of the Year.

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