A01=Shaoqiang Wang
A01=Wang Shaoqiang
Age Group_Uncategorized
Age Group_Uncategorized
Author_Shaoqiang Wang
Author_Wang Shaoqiang
automatic-update
B01=Wang Shaoqiang
Category1=Non-Fiction
Category=AKD
Category=AKH
COP=Spain
Delivery_Delivery within 10-20 working days
Design
digital type
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
font development
graphic design
Language_English
legibility
PA=Available
Price_€20 to €50
PS=Active
softlaunch
type aesthetics
type design
typographic systems
typography
visual communication
Product details
- ISBN 9788417656249
- Dimensions: 210 x 285mm
- Publication Date: 02 Jul 2020
- Publisher: Hoaki
- Publication City/Country: ES
- Product Form: Hardback
- Language: English
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When we read, our brain is decoding a series of abstract sym- bols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a specific brand, deliver its image and message, and make it stand out among the crowd. To create an optimum type, a designer must understand the brand’s philosophy, communicate with the client, empathise, and achieve a perfect solution with his professional skills.
This publication features over a hundred custom types created by designers and agencies within diverse cultural contexts. Readers of this book will learn lessons from these creatives’ work processes and be inspired to design types that satisfy their clients and wow their viewers.
