Orange Empire
Regular price
€36.50
20th century american culture
20th century american literature
A01=Doug Sackman
A01=Douglas Cazaux Sackman
advertising
american labor
american literature
Author_Doug Sackman
Author_Douglas Cazaux Sackman
california
californian culture
californian history
californian oranges
californian society
carey mcwilliams
Category=KCZ
Category=NHK
corporations
democracy
diplomacy
dorothea lange
environmental justice
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
food
government and governing
grapes of wrath
great depression
john steinbeck
labor
nature
orange industry
oranges
the epic campaign
the sunkist campaign
upton sinclair
Product details
- ISBN 9780520251670
- Weight: 499g
- Dimensions: 152 x 229mm
- Publication Date: 20 Mar 2007
- Publisher: University of California Press
- Publication City/Country: US
- Product Form: Paperback
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This innovative history of California opens up new vistas on the interrelationship among culture, nature, and society by focusing on the state's signature export - the orange. From the 1870s onward, California oranges were packaged in crates bearing colorful images of an Edenic landscape. This book demystifies those lush images, revealing the orange as a manufactured product of the state's orange industry. "Orange Empire" brings together for the first time the full story of the orange industry - how growers, scientists, and workers transformed the natural and social landscape of California, turning it into a factory for the production of millions of oranges. That industry put up billboards in cities across the nation and placed enticing pictures of sun-kissed fruits into nearly every American's home. It convinced Americans that oranges could be consumed as embodiments of pure nature and talismans of good health. But, as this book shows, the tables were turned during the Great Depression when Upton Sinclair, Carey McWilliams, Dorothea Lange, and John Steinbeck made the Orange Empire into a symbol of what was wrong with America's relationship to nature.
Douglas Cazaux Sackman is Assistant Professor of History at the University of Puget Sound.
