A01=Paul Christiansen
auditory persuasion
Author_Paul Christiansen
campaign advertising analysis
Category=JBCC
Category=JBCT
Category=NH
emotional response studies
eq_bestseller
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
media influence research
music
music in political advertising campaigns
political ads
political communication
semiotics of sound
us presidential campaigns
Product details
- ISBN 9781041183747
- Weight: 510g
- Dimensions: 156 x 234mm
- Publication Date: 01 Dec 2025
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.
Paul Christiansen is associate professor of music at Seton Hall University.
