A01=Richard C. Ling
A01=Walter E. Goddard
appendices
Author_Richard C. Ling
Author_Walter E. Goddard
Category=KJMV7
concert
data
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
marketplace
process
responsibilities
working
Product details
- ISBN 9780471132271
- Weight: 381g
- Dimensions: 160 x 235mm
- Publication Date: 05 Jun 1992
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Hardback
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The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.
