Organization and Marketing (RLE Marketing)
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€107.99
A01=Peter Spillard
academic marketing research
Accom- Panied
advertising
Animal Kingdom
Author_Peter Spillard
Cash Cow
Category=KJS
Common Logic
conflict resolution in business
contingency approach
De Ci
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
High Tar Cigarettes
Improve Marketing Performance
integration processes
Inter-personal Conflict
Key Account Manager
Large Retail Groups
Maintenance Marketing
marketing
Marketing Failure
marketing management strategies
Marketing Stance
Marketing Structure
Marketing Tasks
Multi-divisional Firm
organisational adaptation for marketing success
organisational theory
Profit Centres
RLE
Strategic Business Unit
Strategic Organizational Decisions
Te Ch
UK Manager
Vice Versa
View Point
Viewpoint
Product details
- ISBN 9781138793552
- Weight: 408g
- Dimensions: 156 x 234mm
- Publication Date: 22 Aug 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Taking as its starting point the nature of marketing tasks, this book draws on organizational theories and makes its own contribution to generate insights and understanding about some of the concerns that need to be deal with if marketing success is to be achieved. The book surveys developments in the study of organizations, and considers how organizations can be adapted to better serve the needs of marketing.
Multivolume collection by leading authors in the field
