Organizational Design for Marketing Futures
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A01=Gordon Wills
A01=Roy Hayhurst
Author_Gordon Wills
Author_Roy Hayhurst
British business practices
British Marketing
British marketing activity
business structure analysis
Business Studies
Category=KJS
Chief Marketing Executive
corporate strategy integration
Customer Service Function
Departmental Operating Groups
Economic Order Quantities
enterprise development models
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Full Time Executive
Industrial Goods Producers
Largest Size Groups
Management
Management Theory
Market Availability
Market Research Department
Marketing
Marketing Activity
Marketing Concept
Marketing Development
Marketing Executive
marketing management UK
marketing organisation benchmarking
Marketing Organization
Marketing Research Activities
Marketing Research Department
Marketing Research Industry
Marketing Structure
Marketing Task
Operational Marketing
organisational effectiveness
organization dynamics
Organizational Studies
Personal Selling
Physical Distribution Management
Resale Price Maintenance
Respondent Firms
Tv Contributor
Product details
- ISBN 9780815370079
- Weight: 400g
- Dimensions: 138 x 216mm
- Publication Date: 29 Oct 2019
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Paperback
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This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.
By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.
