Origination
A01=Andy Pike
Age Group_Uncategorized
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Apple
Author_Andy Pike
automatic-update
branding
brands
Burberry
Category1=Non-Fiction
Category=GTQ
Category=JBCC2
Category=JFCD
Category=JFFS
Category=JHB
Category=KJS
COP=United Kingdom
country of origin
Delivery_Delivery within 10-20 working days
economic geography
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Language_English
local and regional development
Newcastle Brown Ale
PA=Available
political and cultural economy
Price_€50 to €100
PS=Active
softlaunch
Product details
- ISBN 9781118556382
- Weight: 458g
- Dimensions: 160 x 236mm
- Publication Date: 12 May 2015
- Publisher: John Wiley and Sons Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association.
- Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding
- Challenges current interpretations of brands as vehicles of homogenization in globalization
- Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding
- Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands
- Forges strong new connections between political and cultural economy approaches within geography
- Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places
Andy Pike is Professor of Local and Regional Development and Director of the Centre for Urban and Regional Development Studies (CURDS), Newcastle University, UK. He is co-author of Local and Regional Development (2006) (with Andrés Rodríguez-Pose and John Tomaney), editor of Brands and Branding Geographies (2011), and co-editor of Handbook of Local and Regional Development (2011) (with Andrés Rodríguez-Pose and John Tomaney).
