A01=Ken Kerrigan
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Author_Ken Kerrigan
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Category1=Non-Fiction
Category=KJR
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communication
COP=United Kingdom
corporate
Delivery_Delivery within 10-20 working days
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eq_business-finance-law
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future
Language_English
Marketing
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Price_€50 to €100
PS=Active
Pubic relations
softlaunch
study
Product details
- ISBN 9781839095993
- Weight: 132g
- Dimensions: 129 x 198mm
- Publication Date: 17 Aug 2020
- Publisher: Emerald Publishing Limited
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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With more time to communicate than ever before, we find ourselves in a dystopian world where platforms like Facebook, Instagram and Twitter are disintermediating traditional media channels, resulting in the loss of jobs in newsrooms, and creating an era where truth is now in the eye of the beholder. At the same time we are embracing the power of big data and analytics to tell us what business leaders should say and do. Is that the right approach or are we just taking the easy way out?
Aimed primarily at communications management professionals, Our Future in Public Relations explores whether the profession of public relations still matters today. Is PR just a new form of marketing or is it more alive and important than ever before, especially as a driver of purpose-driven organizations? In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be.
Aimed primarily at communications management professionals, Our Future in Public Relations explores whether the profession of public relations still matters today. Is PR just a new form of marketing or is it more alive and important than ever before, especially as a driver of purpose-driven organizations? In an era of fake news and diminishing trust, it’s time to ask exactly what our future in public relations will be.
Ken Kerrigan is an award-winning Communications Counselor who knows how to develop purpose-driven communications strategies that make a difference. With deep experience as both an in-house communications leader and public relations agency consultant, he has a unique understanding of the communications challenges companies will face as the interests of business and society collide.
