A01=M. Atkinson
A01=Max Atkinson
Age Group_Uncategorized
Age Group_Uncategorized
applause cues
audience engagement
Author_M. Atkinson
Author_Max Atkinson
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Category1=Non-Fiction
Category=CBP
Category=CFG
Category=GTC
Category=H
Category=JBCT
Category=JBCT2
Category=JFD
Category=NH
charisma techniques
COP=United Kingdom
Delivery_Pre-order
eq_bestseller
eq_dictionaries-language-reference
eq_history
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Language_English
PA=Temporarily unavailable
political speech applause patterns
Price_€100 and above
PS=Active
quotable phrases
softlaunch
televisual performance
triadic structures
Product details
- ISBN 9781138130166
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 29 Sep 2015
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
- Language: English
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First published in 1984. For those who have heard Max Atkinson expounding his theses about the nature of stimulus and response for political speakers seeking applause, have their political lives transformed. They cannot go to a public meeting without listening for the antitheses and the triads that, when properly delivered, guarantee applause and, in the right circumstances, television coverage. Oratory is an ancient art. Demosthenes, Cicero and Quintillian offered instruction in the art of holding audiences and winning sympathetic reaction from them. But they did not have the advantage of modern technology to analyse systematically why particular styles or tricks worked. Oratory was a major academic subject for 2000 years. But over the last three centuries criticism has moved from the spoken to the written word. Now Max Atkinson has tried to redress the balance. He has added a new dimension to the appreciation of current politics.
