Out for Glamour in Africa

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advertising and Black women
African American
African American women
African women in film
beauty ideals
beauty pageants
black beauty pageants
Black Caribbean women
black female jazz artists
black magazines
black marketing
Black women
black writers in Drum
Category=JBCT
Category=JBSL
Category=NHH
Drum magazine
East African women
Ebony Magazine
eq_bestseller
eq_history
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
femme urbAfricana
forthcoming
literary writing in South Africa
Pan-African movement
South Africa
South African townships
transnationalism

Product details

  • ISBN 9780472078103
  • Dimensions: 152 x 229mm
  • Publication Date: 12 Aug 2026
  • Publisher: The University of Michigan Press
  • Publication City/Country: US
  • Product Form: Hardback
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Out for Glamour in Africa critically reflects on how Black women utilized Drum magazine, a leading publication in Africa during the era of independence, for political empowerment and constructing notions of Black femininity. Wanjirũ G. Mbure terms the concept of femme urbAfricana, a model of Black femininity depicted as urban, political, fashionable, paradoxically Afrocentric, heteronormative, and transnational. Foregrounding stories of the women who embodied these traits and the social, political, and economic forces that shaped their presence in Drum, Mbure argues that these representations of Black women from Africa, the Caribbean, Europe, and the United States produced a novel form of Black urban femininity. Utilizing a breadth of archival materials from cover girl photographs, advertisements, and columns, to readers’ comments, Mbure reveals the complex relationship between the Black urban woman and the era’s contested ideals within a transnational matrix.

Wanjirũ G. Mbure is Associate Professor of English and Film & Media Studies and Senior Associate Dean for Academic Culture & Faculty Development at William & Mary.